Drio likes to think that the online marketplace is like prime real estate for small businesses. It is an even playing field, where small businesses can compete to draw their customers who might otherwise find what they are looking for from a big conglomerate. Online marketing, as small as an investment it may be, will prove to pack a powerful punch for your business.
The small businesses of this world have these tools at their fingertips that are begging to be used! It involves not only having a website, but maintaining a social presence online as well. All too often we have found that businesses wonder why their website is not driving more customers their way and their unique visitors seems little to none. Drio has come across some outstanding local companies that have 90% of what they need for success, but are missing that last 10% of online marketing to take them to the next level.
Marketing has made a huge shift in the last few years, where customers want to be engaged by businesses. The strategy that local, small business’ should be looking to is creating a website with integrated SEO, that is constantly changing, not just a static website. To achieve this, companies can add a blog to their website, link to their social media pages, use a online newsletter to keep on customer’s radar. Using all of these tools and optimizing them properly for success will be sure to bring big changes to small businesses.
Not only does Drio want your business to have greater success, but we’d like your webpage to work for you. It can make life easier by allowing customers to purchase your products online, register for your events, send automatic triggered e-mails, find answers to their frequently asked questions. With these applications in place, your time can be spent focusing on more ways to bring in revenue, rather than being bogged down with daily paperwork.
Drio believes that with the proper tools in place and with the addition of a visually appealing site, your business can be more than just a name, but can become a brand.