Drio began working with Wayforth in 2019, after they acquired our previous client, Let's Move, LLC that was based in Maryland. In 2019 we worked with them to develop their brand voice and incorporate this messaging into a new website. We have continued to be involved in their Digital Marketing efforts and in 2022 they were looking to redesign their website again.
Wayforth has been a fast-growing company that is continuing to offer their services to new markets around the country. They are based in Richmond, VA and are quickly making a name for themselves in the move management industry. As they have grown, so have their website & marketing needs.
With the 2022 website design, WayForth was looking to elevate awareness around their service offerings as well as the markets that they serve and the company culture.
- Website refresh (Drio built iteration #1 in 2020)
- Event Registration
- Pre-designed page blocks that allow the client to build new pages
- Location filtering on service areas
- Search Engine Optimization (SEO)
Challenges and Solutions
They are also continuing to add service areas across the country and wanted to be able to easily add these locations to the website and make it easy for customers to contact them. Events and webinars are big part of their marketing and they wanted these to be both visible and easy to register for. The marketing team at Wayforth needs a simple way to build new pages as they add new senior living facilities that they support. Drio created a custom, searchable and filterable service area list, a custom events page with the ability for the team to use the RSVP feature for attendees and pre-designed generic page templates with custom training videos so that the team can easily drag and drop sections and build out their own landing pages.
The Wayforth marketing team has a weekly blogging schedule, but no set strategy for their content. Drio worked with their copywriter and the marketing team to craft 100 new topics for their blog with our Content Planning Session. The session was a collaborative process and the team walked away with a plan for their next 100 blog posts. This session allows Drio to better understand their target markets and to craft a sustainable SEO plan.
The new design incorporates a hero with a quick look at the service offerings that they provide. We also retooled and renamed the markets that they are offering their services with custom landing pages for each marketing with a blog feed to match topics for the intended end-user.
The marketing team at Wayforth can quickly add new service locations, new landing pages and new events with custom RSVP settings so that they can easily manage the attendees.
The company continues to grow and this new website offers plenty of room for expansion.