Website Design
ReBuild Metro
Everyone Deserves a Decent Home in a Healthy Neighborhood
About
ReBUILD Metro's mission is to strengthen neighborhoods by rebuilding homes, restoring whole blocks, and fostering enduring community relationships, with a focus on disinvested neighborhoods of East Baltimore.
Client
Dan Kravetz, Director of Fundraising & Communications
Scope
Website Design
WordPress Development
Responsive Design
Accessible Design
Project Scope
We partnered with ReBUILD Metro to help redesign their 4 year old website.
Rebuild Metro's website serves multiple purposes: attracting donors, homebuyers, and renters; providing property management services; seeking employees and partners; and conveying a sense of hope and possibility for the revitalization of Baltimore neighborhoods. The redesign aimed to create a unified and engaging platform that caters to all these needs while effectively communicating the organization’s mission.
Challenges and Solutions
One of the primary challenges was targeting multiple audiences with distinct needs. To address this, we designed tailored user journeys for each audience segment, ensuring relevant content and calls-to-action for donors, homebuyers, renters, employees, partners, and stakeholders. Another challenge was managing content overload. We organized information into digestible sections and used compelling storytelling to keep visitors informed and engaged without overwhelming them.
The visual appeal of the website was crucial to reflect the rejuvenation efforts and inspire hope. We created a visually appealing layout with vibrant imagery, on-brand design, and intuitive icons. Additionally, ensuring seamless navigation for different user groups was critical to keeping visitors engaged. We streamlined the menu and incorporated a robust search functionality to improve overall user experience.
Summary
The redesigned ReBUILD Metro website now effectively serves its multifaceted audience, providing a hub of information and engagement. The fresh, hopeful aesthetic and user-friendly design have significantly enhanced user experience, aimed at driving increased interest from donors, homebuyers, renters, and partners. By effectively conveying their mission and revitalization efforts, Rebuild Metro is better positioned to foster community support and achieve their goals.
Drio's collaborative approach and innovative solutions have resulted in a dynamic online platform that supports ReBUILD Metro’s mission to revitalize Baltimore's neighborhoods, creating a lasting impact on the community.
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