ReBUILD Metro

About

ReBUILD Metro's mission is to strengthen neighborhoods by rebuilding homes, restoring whole blocks, and fostering enduring community relationships, with a focus on disinvested neighborhoods of East Baltimore.

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Client

Dan Kravetz, Director of Fundraising & Communications

Scope

Website Design

WordPress Development

Responsive Design

Accessible Design

The website you produced is just beautiful. It stands out aesthetically and adheres completely to our vision. You captured everything we wanted perfectly. The website is easy to navigate, every page looks good, and the homepage is fantastic. Having that as our front door and the first thing people see about us is huge.

We work with different consultants, but you guys are exceptional. You really do a great job.

Dan Kravetz, Director of Fundraising & Communications

Project Scope

We partnered with ReBUILD Metro to help redesign their 4 year old website.

Rebuild Metro's website serves multiple purposes: attracting donors, homebuyers, and renters; providing property management services; seeking employees and partners; and conveying a sense of hope and possibility for the revitalization of Baltimore neighborhoods. The redesign aimed to create a unified and engaging platform that caters to all these needs while effectively communicating the organization’s mission.

Challenges and Solutions

One of the primary challenges was targeting multiple audiences with distinct needs. To address this, we designed tailored user journeys for each audience segment, ensuring relevant content and calls-to-action for donors, homebuyers, renters, employees, partners, and stakeholders. Another challenge was managing content overload. We organized information into digestible sections and used compelling storytelling to keep visitors informed and engaged without overwhelming them.

The visual appeal of the website was crucial to reflect the rejuvenation efforts and inspire hope. We created a visually appealing layout with vibrant imagery, on-brand design, and intuitive icons. Additionally, ensuring seamless navigation for different user groups was critical to keeping visitors engaged. We streamlined the menu and incorporated a robust search functionality to improve overall user experience.

Summary

The redesigned ReBUILD Metro website now effectively serves its multifaceted audience, providing a hub of information and engagement. The fresh, hopeful aesthetic and user-friendly design have significantly enhanced user experience, aimed at driving increased interest from donors, homebuyers, renters, and partners. By effectively conveying their mission and revitalization efforts, Rebuild Metro is better positioned to foster community support and achieve their goals.

Drio's collaborative approach and innovative solutions have resulted in a dynamic online platform that supports ReBUILD Metro’s mission to revitalize Baltimore's neighborhoods, creating a lasting impact on the community.