Pelican Property Management was founded in 2014 by Jordan and Joe. They started the company with the vision of transforming the dated property management industry. Their motto, which hangs as a sign in their office, is to "challenge the status quo through advances in technology, innovation, and communication."
Drio's job was to work with their team to create an updated, fresh design that also included the functionality that they need to provide for the properties that they manage.
Challenges and Solutions
Our client was looking for a site refresh – they challenged us to develop an eye-catching site that better represented their brand virtually.
What we did:
1) Added a video hero to incorporate movement to the homepage.
2) Incorporated on brand supporting graphics into our design. Who knew pelicans could be so cute?
3) Added calls to action throughout the site. On the homepage, for example, we have several CTA buttons to encourage the user to go to the next step.
4) Refreshed their brand messaging and content with a content audit.
To keep users engaged, we included a mixture of content, including attention-grabbing icons, video, and big imagery to create a refreshing visual experience. Our new design also focused on creating a site experience that’s intuitive and easy to navigate. The result is a new website that is approachable and easy to explore!