Website Design
Ohana Growth Partners
Ohana Growth Partners, headquartered in Baltimore, Maryland, is one of the largest Planet Fitness franchise owners in the United States, serving more than 700,000 members.
About
Ohana Growth Partners creates gyms where service comes first and everyone feels welcome. They lead with empathy, continuously invest in our people and facilities, and build healthy communities. The Aloha spirit is at the core of everything they do.
Clients
Justin Drummond
Peter Hall
Scope
Custom Website Design
WordPress Development
Responsive Design
Project Scope
Drio partnered with Coven on the redesign and development of the Ohana Growth Partners website, with the goal of creating a modern, on-brand digital presence that clearly communicates who they are and what they stand for.
The focus was on building a website that feels authentic, approachable, and reflective of Ohana’s impact, while also improving overall usability and positioning the brand for continued growth. The final site was designed to support multiple audiences through clear structure, intuitive navigation, and a polished, cohesive user experience.
Challenges and Solutions
A key challenge was designing for multiple audiences without overcomplicating the experience. Ohana Growth Partners serves a range of stakeholders, so we focused on creating a clear, intuitive structure that allows users to quickly find what’s most relevant to them.
We also needed to balance clarity with storytelling. The site had to communicate services in a straightforward way while still reflecting the heart and impact of the brand. We addressed this through clean, content-driven layouts that highlight key messaging without overwhelming the user.
Finally, close collaboration between Drio and Coven required strong alignment throughout the project. By maintaining consistent communication and structured feedback loops, we ensured the project stayed on track and the final product felt cohesive across both teams’ contributions.
Summary
The Ohana Growth Partners website redesign is a strong example of what can be achieved through a collaborative, design-forward approach. In partnership with Coven, we delivered a modern, elevated website that clearly communicates Ohana’s brand, services, and impact.
Through a thoughtful balance of strategy, design, and usability, the final site positions Ohana Growth Partners as a confident, credible leader while maintaining an approachable and authentic feel. The result is a polished digital presence that supports multiple audiences, strengthens brand perception, and provides a solid foundation for future growth.
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