Capital Wine School
Providing the highest quality wine education and tasting instruction in the USA.
The Capital Wine School was founded by Jay Youmans, MW with the vision of offering the highest quality wine education and tasting instruction available in the Washington, DC area.
Jay Youmans, Master of Wine
Event Espresso Implementation
Responsive Design & Optimization
By collaborating closely with Capital Wine School, we did a major website overhaul as we condensed and reworked the website’s information so that only relevant and current information exists. We also revamped how the client talked about their courses and recategorized the way they marketed their classes. As part of this, we came up with a model targeting user’s experience level, promoting Beginner, Intermediate and Advanced categories.
- Full Website Redesign
- Event Espresso Custom Event Calendar
- Content Strategy
Challenges and Solutions
Our client wanted us to focus on helping their clients figure out what course was best for them. They were also ready to upgrade their event management platform from Event Espresso 3 to Event Espresso 4 and needed their email subscriber platform to seamlessly integrate with their newsletter sign up list pop-up button. Our client also wanted us to comb through all their content so that only up-to-date and relevant content showed up on the new site. Most important, they needed a fresh design focused on making the whole experience more user-friendly and engaging for their clients.
The new design incorporates a simple navigation which makes it easy for users to register for classes.
To keep users engaged, we included a mixture of content, including attention-grabbing icons, engaging articles, videos, and big imagery plus video featuring swirling wine and fields of grapes. The result is a website that no wine lover could resist.
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