Drio developed a custom website & email template for the Small Business Anti-displacement Network (SBAN), a national network of small business leaders supporting diverse businesses in gentrifying neighborhoods.
The University of Maryland’s National Center for Smart Growth (NCSG) connected with Drio to build a new WordPress website for SBAN. The organization is combating the conditions that make small businesses in gentrifying neighborhoods vulnerable to displacement. The website needed to support the growth of this new initiative with a place to share resources & tools pertaining to the end user’s specific challenges, and for users to learn about upcoming events and/or get involved.
- Full Website Redesign
- Interactive Toolkit
- Custom Newsletter Template
Challenges and Solutions
During our kickoff meeting SBAN discussed the need for an interactive toolkit on their new website that would allow them to filter the various tools that they built for a variety of business types. The tools offer a wide array of resources for the business owners and it is imperative that they are able to easily locate the resources based on their particular needs. We had many discussions with the full SBAN team to determine their exact needs and to be able to provide them with a final result that exceeded their expectations.
Part of the project requirements were to provide SBAN with a website that they could continue to build upon as their organization grows. We carefully crafted the back-end of their website to allow them to make their own updates and to add pages, content and imagery as needed. It was part of our goal to provide a website that not only looks good and is built with user experience at the forefront, but also allows for the client’s team to continue to grow with the site that we started for them.
The new design incorporates a custom design and an intuitive backend that allows the client’s team to continue to grow with the toolkit library that we started for them.
The result was a new website with an interactive toolkit that helps users locate the resources based on their particular needs.