Website Design
Nichols Contracting
Building Better. The Nichols Way.
About
Since 1991, Nichols has strived to be a highly sought after design build contractor in commercial, institutional, and government sectors in the Mid-Atlantic and Southeastern regions. Utilizing the Master Builder Approach, the Nichols team demonstrates knowledge, professionalism, experience, and commitment, taking full accountability for all aspects of our work.
Client
Tyler Nichols, Chief Operating Officer
Scope
Values-based Marketing
Design
WordPress Development
Responsive Design & Optimization
Accessibility
We loved working with Drio because they demonstrated exceptional attention to detail and a deep understanding of our website needs. They consistently exceeded our expectations, delivering a beautifully designed and user-friendly website that perfectly aligned with our brand. Drio's professionalism and prompt communication throughout the entire process made the experience stress-free and enjoyable. We highly recommend their services to anyone in need of a skilled and reliable website developer.
Project Scope
Nichols Contracting, founded by Fred Nichols in 1991, upholds the promise "to do what we say we are going to do, when we say we will do it." As a self-performing general contractor, Nichols addresses a critical industry need, specializing in commercial, institutional, and government sectors across the Mid-Atlantic and Southeastern regions. In this process, Drio aimed to create a website that not only showcases their extensive experience but also instills pride in their employees and their values.
Challenges and Solutions
Nichols Contracting sought to update their website to not only match their new branding but also to focus on showcasing their people and supporting employee growth. We worked closely with Nichols to design a professional, engaging website that highlights employee achievements and promotes hiring and recruiting efforts. The new site features sections that celebrate employee recognition and projects, encouraging employees to share on platforms like LinkedIn. Additionally, the design ensures the site remains fresh and up-to-date, allowing Nichols to continually showcase their commitment to their team and attract top talent.
Summary
Nichols Contracting sought a website that would highlight their commitment to employee growth and potential, in line with their new branding. Drio streamlined the user experience by logically organizing content and using clear, descriptive labels for navigation links, making information easy to find.
Strategically placed, clear, and compelling calls-to-action guided users to take specific actions, such as exploring career opportunities or reaching out to Nichols. The site's architecture was designed to provide a seamless user experience, showcasing employee achievements, project highlights, and hiring efforts, resulting in a digital presence that the Nichols team was proud to share.
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