Blueprint2024-10-13T18:19:57-04:00

introducing

A Step-By-Step Guide to Planning Purposeful, Profitable Websites

Our proven Blueprint lays the groundwork for creating websites that drive results.

The Blueprint

Integrates strategy, creativity and user experience

When designing their websites, entrepreneurs often struggle with…

  • Knowing exactly what to say in order to create content that resonates with their audience.

  • Feeling overwhelmed about how to organize their content in order to drive real, measurable results

  • Struggling to convey their brand values and missing out on like-minded clients as a result

It’s with these exact challenges in mind that we’ve created the Blueprint.

Why a blueprint?

Without a clear, strategic approach, many business owners:

  • Feel disconnected from what their website should represent and struggle to write impactful copy,

  • Don’t know how to make sure their design and messaging truly represents their values and brand,

  • Feel overwhelmed about where to start and end up second-guessing even the smallest decisions.

Their foundation starts with

The Blueprint

A strategic guide to planning a head-turning, revenue-generating and impact-making website.

It’s a one-of-a-kind solution that helps entrepreneurs:

  • Craft a marketing message that resonates with their target audience

  • Uncover their brand values, so they can capture their customers’ attention and their hearts

  • Create a user experience that drives engagement and conversions

We Focus on the Process, Not Just the Plan

The Blueprint isn’t just a plan — it’s a strategic process honed across countless industries to help entrepreneurs align their content with their values, choose imagery that represents their mission, and create a design that tells their story. Think of it as the architectural guide for their digital home, outlining where each piece of content will go.

From Blueprint To Breakthrough: See The Results

Don’t just take our word for it — see how our custom Blueprints have helped entrepreneurs transform their websites and grow their businesses.

Knowing how important “content before design” is, Drio’s Blueprint system gave us the framework to successfully tell our brand’s story in a streamlined way. The easy-to-follow prompts provided inspiration for each page and included critical SEO elements to maintain our site’s organic website health and rankings.

Headshot of Hannah Mizelle
Hannah Mizelle, Agency 102

USE THE BLUEPRINT TO ALIGN, DESIGN, AND DELIVER RESULTS

Whether working with photographers, copywriters, designers or developers, the Blueprint aligns a brand’s message, visual elements, and functionality.

With the Blueprint, Entrepreneurs Can:

  • Unify Their Creative Team
    Ensure every collaborator — from photographers and developers to copywriters — works from the same strategic vision.

  • Create With Clarity
    Provide clear direction to your creative team, saving time and avoiding costly missteps during the build process.

  • Scale with Confidence
    Use the Blueprint as a flexible foundation for growth, allowing their website to evolve with their business needs.

  • Plan Website photoshoots
    With a Blueprint in hand, photographers and videographers will have a clear direction on the number of images required and how each shot should align with brand messaging and goals.

  • Boost SEO Performance
    Enhance SEO titles, meta descriptions and page urls for better visibility, rankings, and traffic.

Hi, we are Rachel & Hazel

We are a left-brain, right-brain duo that delivers values-based website design.

We believe a website should do more than look good — it should clearly communicate the values that drive a business.

With 13 years of experience building hundreds of websites, we’ve perfected a process that blends strategic planning, creative storytelling, and user experience.

We’ve brought together all our insights into these
Custom Blueprints, crafted with Left and Right Brain Power to guide entrepreneurs through the process of creating a website that’s head-turning, revenue-generating and impact-making.

  • Left Brain: Logical, strategic, and focused on structure. We help businesses communicate their mission, values, and business goals clearly and effectively.
  • Right Brain: Creative, emotional, and focused on storytelling. We ensure that visuals and design evoke the emotions that resonate with an audience and align with the business’ values.

FAQs

What is the Blueprint?2024-10-11T13:10:03-04:00

The Blueprint is a digital guide that walks entrepreneurs step-by-step, page-by-page, through crafting and organizing their website content using our copywriter-created strategic prompts. With visual examples included, entrepreneurs can clearly visualize how their content will be laid out on the final website.

How does the Blueprint work?2024-10-11T13:14:24-04:00

Our team provides digital access to the Blueprint to plan either a 6 page or a 13 page website. We also provide a training session to help users understand how to use the Blueprint and what to consider when planning their websites.

Who can benefit from the Blueprint?2024-10-11T13:53:22-04:00

The Blueprint is primarily designed for business owners, but it can also be shared with photographers, copywriters, designers, and developers. By sharing it with these individuals, it helps align a brand’s message, visual elements, and functionality, ensuring a cohesive and effective online presence.

Is the Blueprint customizable for different industries?2024-10-11T13:31:01-04:00

Drawing from our experience across various industries, we’ve crafted a plan that works for any business. You bring the expertise in your industry, and we’ll make it shine online.

How long does it take to complete the Blueprint?2024-10-11T13:28:59-04:00

Move at your own pace! We recommend setting aside 2-4 weeks to work through the guide thoroughly. This time frame allows for thoughtful responses and ensures you have time to craft the right messaging, depending on the complexity of your pages and the information you provide.

Ready to help entrepreneurs create the Blueprint for a strong digital foundation?

Let’s help your entrepreneurs plan a website that’s worthy of the businesses they’ve built and the impact they’re making.

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