Do you know what you are blogging about this week? Next week? We do. We’ve got a blogging editorial calendar mapped out so that we don’t fall behind. Blogging for business is a tough job, but it is even more tough to force yourself to sit down to write if you don’t know what you are writing about.
Actually, using an editorial calendar is beneficial for more than one reason. This is one of those simple suggestions that allows your business to get that online presence up and running. It’s just a matter of creating it and after that the writing is much more do-able!
Benefit #1: Targeting Keywords for your Business
Rather than jumping all over the map with your posts, creating a plan will help you to nail down your targeted keywords. Focus a group of posts on those keywords if you would like to have any hope of ranking for them.
This is where you can determine what your competitors are ranking for and then try to rank for those same keywords so that you are showing up before them in the search engines. If you use a calendar and have a plan it is SO much easier to thoughtfully build your search engine ranking than the alternative of just hoping that you will get more links than your competitor does.
Check out the plugin we use for our business blogging calendar mentioned in our past blog post.
Benefit #2: Keeping your Blog Updated
I know first hand how hard it can be to keep on top of your blog when you don’t have an editorial calendar. In fact, I didn’t use a calendar for my personal blog and it makes it that much harder to keep up with regular postings. I did have ideas in my head, but putting them into a posting calendar is much easier.
If you and your team sit down and determine a posting schedule it adds the necessary writing into part of your day. For me, somehow it puts blogging to the top of the list of priorities rather than further below where it was before we used a calendar.
Benefit #3: Divide and conquer
This may not be so simple for you, depending up on the nature of your business, but here at Drio there are three owners and we share the responsibility of blogging equally. By creating a blogging editorial calendar we have been able to divy up the job between us.
We are each only blogging every 3rd week! If you are a small business, like we are, this is such an easy way to create great content, avoid writers block and focus on other areas of building your business for the majority of your time!
So these are Drio’s top 3 benefits to using an editorial calendar for our business blog. Do you have some more suggestions? I know that there are those of you who are much more experiences in this than I am and I’d love to hear your thoughts!