I began a blog in 2009 after the birth of my first baby, called Happy Green Babies. For me it was easy, I was writing about things that I was very passionate about and therefore had plenty of content. As I began getting more serious about my blog I worked on creating a following. It was hard work, but fun and very rewarding. I could see my efforts pay off almost immediately with comments on my posts and e-mails from other moms asking natural parenting questions.
The hard work began to wear on me as my baby became more active and I was back at work full-time. In 2011, I decided to come back to my blog after the birth of my second boy. After all, fans were still following me and still asking questions. This time around I wanted to try to truly capture an audience and grow my subscriber base. I started a facebook page, hosted contests, wrote an e-course and began blogging again on a daily basis. Writing blog posts still came naturally, but the hard work and real effort was in the marketing.
Again, I grew my daily visitors to my site, but not without hard work and effort. Spending hours researching strategies, going to local meetups, connecting with other mom bloggers, but something was missing. I still was working a full-time job and this blog wasn’t going to bring much money my way, in fact, in connecting with some highly regarded bloggers, I had found that blogging was mostly a way to have a voice, but that truly making a profit was few and far between.
Now, with my online skills and expertise I knew that my efforts had not been wasted, I wanted to help those who were actually trying to make a profit succeed in doing so. I found that many local, small businesses in Baltimore were lacking an online presence. They were literally missing out huge profits, just by ignoring, underutilizing or not even having a website! With my ability to help these businesses and my quest for a career change, I decided to go into business with two women who are smart, hardworking, talented and my very close friends.
Drio was created in late 2011 to meet the needs of these small businesses by helping them realize their potential and grow their customers. I hope you’ll follow Drio as we begin to achieve the vision that we have created and move many small businesses into great success!