07 Mar Argo Counseling and Wellness – Offering Integrated & Person-Centered Therapies
Argo Counseling and Wellness offers integrated and person-centered therapies to support the greater Annapolis community. Its team of experienced clinicians provide individual and family therapy, in addition to couples counseling, substance abuse treatment and equine coaching. Whether you are looking for complementary alternative medicine or clinical mental health treatment, their programs are tailored to your individual needs and goals.
Argo Counseling and Wellness recently expanded and redesigned its logo — and it was ready for an online brand presence that matched the organization’s ongoing evolution. Argo was looking to elevate its brand image in the marketplace with a more modern look and feel that was both welcoming and thoughtful. They were also hoping to revamp their member login area to include online registration and online payments. Beyond just updating the aesthetics, they also wanted to update and restructure their content and offerings. One of the things we love about WordPress, is that it’s a platform that’s easy to use, search-engine friendly, and easy to update as our clients’ businesses grows. Most important, there are tons of outside features we can use that are compatible with the WordPress platform, so it can be customized to fit the business needs today and tomorrow.
Scope of Work
- Content Strategy
We collaborated closely with Argo Consulting to establish a more concise information architecture and consolidate some of their service offerings. We featured a prominent call to action above the fold, enticing potential clients to join the community by signing up for its newsletter. Below the fold, we incorporated recent blog posts and client testimonials to create a more engaging and search-engine friendly site.We also wanted users to quickly see what her service offerings are without having to dig too deep, so we incorporated a fixed header into the parallax design, meaning the services navigation bar stays with users as they scroll down the page.
- Web UI/UX Design and Development
To keep users engaged, we included a mixture of content, including blog posts and brand new custom imagery from the client’s recent photo shoot. We also wanted potential patients to quickly see what her service offerings are without having to dig too deep, so we incorporated a fixed header into the parallax design, meaning the services navigation bar stays with users as they scroll down the page.Another focus of the website redesign was allowing users to register for workshops online. So we integrated a plugin that allows users to register and pay for workshops easily and quickly. This was an essential function in helping automate the business.
The result is a warm and welcoming website that informs and inspires. Check it out at www.ArgoCounselingAndWellness.com.