Southway Builders – Differentiating Themselves in the Marketplace

19 Dec Southway Builders – Differentiating Themselves in the Marketplace

Southway Builders celebrated one quarter of a century of service by building a brand new website. A local construction management firm, Southway Builders specializes in historic renovations, commercial properties and multi-family housing. Their impressive portfolio became the starting point for a visually stunning and user-friendly website.

Our scope of work included:

• Web UI/UX Design and Development

Users are greeted with beautiful imagery that showcases Southway Builders’ work in the community. We chose an easy-to-navigate interface and carried over their existing color palette to maintain consistent branding, but broke it up with more white space for a more refined experience.

• Content Strategy

We collaborated closely with Southway Builders to establish a more concise information architecture and create a brand narrative that elevates Southway’s impressive portfolio and differentiates them in the competitive marketplace. Clear-cut navigation allows potential clients and subcontractors to quickly and easily get where they need to go.

The result? Our client is thrilled with their new website — and we’re pretty proud of our latest creation too. Check it out at www.SouthwayBuilders.com.